Happy Independence Day, everyone! 

July 4th is my second favorite holiday (Thanksgiving is first). Each year on this day I reflect on freedom and what it means to me.

Freedom = Choice

Choice to build a business that SERVES YOU, not that YOU SERVE. Think about it. There’s a huge difference between the two. When your business serves you, you choose the life you want and build your business around it. When your business serves you, you experience a level of happiness, inner peace, fulfillment and FUN that few people ever equate with work.

I also reflect on how I want to live, every single day, on this gorgeous planet populated by fascinating human beings. George Bernard Shaw perfectly sums up my philosophy:

“This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being a force of nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy.I am of the opinion that my life belongs to the whole community, and as long as I live it is my privilege to do for it whatever I can.I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake. Life is no brief candle to me; it is a sort of splendid torch which I have got hold of for the moment, and I want to make it burn as brightly as possible before handing it on to future generations.” –George Bernard Shaw

That says it all.