You will create a REAL strategy for success by setting up joint ventures and affiliates. Here’s the difference between the two. Joint ventures (JVs) are partners where the exchange is equal (or close to it). With JVs you’ll extend their offers to your list, and they’ll extend your offer to theirs. You may pay them a revenue share on sales generated from their list, or you may not. If you do you’ll track these sales via an affiliate link, which you’ll set up via your shopping cart or with affiliate management software. JVs are a fast-track strategy for success and create results NOW just because the other party’s list is often already pre-qualified for what you’re selling – believe me, they don’t want to JV with someone who wouldn’t be a good fit for their list.  And remember, whatever creates those results now are the paths we want to focus on.  The end game for all of us is CEO freedom, and that comes only from one thing – results.

Okay, affiliates.  Affiliates are more of an extended sales force. Some solo entrepreneurs make a decent living simply building lists and promoting third party products to them. The goal with either approach of JVs or affiliates is to get your product in front of an audience you haven’t had contact with before. Standard revenue shares for affiliates range, but I often see 30-50% for products, 20% for training, and 10% for consulting services.

Remember, marketing is an ongoing adventure, so be sure you keep this in mind as you build JVs and affiliates.  A large part of marketing success is in testing to find out what is and isn’t effective, so be sure to track and measure these efforts carefully to see which bring results now. 

Christine Comaford, CEO Freedom Fighter
CEO of Mighty Ventures, Inc.
NY Times Best Selling Author

PS: In the spirit of great free gifts with TONS of value, if you haven’t gotten my FREE CD on the “6 SECRETS to Creating More Time, Money, Freedom & FUN In Your Business,” you’re simply leaving money on the table.  Click here and let me help you get serious about living a better life and building a bigger success story.  http://www.bit.ly/iBmuI

Product Lines For entrepreneurs and intrapreneurs, when you’re planning your product line to create results now, rather than later on down the road, you’ll face a number of crucial decisions. These will include product path, product development, delivery and pricing – among others. It’s also important to consider how to create and implement an innovation and intellectual property strategy. (We know that results now means having a workable strategy at all times.) Bear in mind that the majority of these issues will be resolved as you test your products in the market and see who buys what. You’ll also test your price points. Let’s include all services in the term products as well, so if you are in a services business, start seeing them as products (even if they are delivered live). Doing this will, in time, result in your spinning off some packaged products that no longer require live delivery—which will help you massively leverage your time and create the immediate goal you seek: results NOW. After all, entrepreneurs and intrapreneurs know that success “later” is fine, but results NOW is always the number one priority. And having viable product lines is vital to achieving that goal.

Christine Comaford, CEO Freedom Fighter
NY Times Best Selling Author
CEO of Mighty Ventures, Inc.

PS: Be sure to get my free CD on creating massive success as an entrepreneur (just pay the shipping) http://www.bit.ly/42GZhJ — this little secret saved my sanity and allowed me to create a business that supports my desire for time, money, freedom and fun in my life!