Hi guys! Here’s part 2 of our Positioning Tool Be sure to do the exercise at the bottom to get the most you can out of this. 3. Select your target customers. All too often companies tell me their target … Continue reading
So what’s the deal about branding? You know who you are, and what you stand for. But do your customers? Are you who you were last year? If not, have you communicated how you’ve changed? Many emerging growth companies struggle … Continue reading
Mets Petits Choux was started by an amazing mother in Quebec, Canada. Pascale Gosselin. Pascale’s product (and passion) is creating frozen, ready-to-eat meals for infants 10 months or older. She has created two product liens, EVOLULU and ACTIGIDOO, which offer … Continue reading
I’ll bet that you read the title of this piece and immediately went into your childhood. You thought about sitting at your kitchen table – or about how you celebrated holidays, etc., etc. All of that is hugely important in … Continue reading
Most of us who’ve had any success in the business world have built many kinds of teams along the way. If you’re on your way to real success, you already know that having a team is HUGE in your recipe … Continue reading
Take a moment now and envision your company’s future. Then answer the following questions. When do you want your vision’s end game actualized? I recommend in 2-5 years. Do you want a lifestyle business, one that you will be involved … Continue reading
Your vision is a portrait of your future—an image that inspires you, that you feel deeply passionate about and that you are willing to work toward. It articulates your heart’s desires and your values. Your vision motivates you to take … Continue reading
As any true entrepreneur knows, no matter what your goals are, you’ve got to be committed for the long haul. Even if your three-year plan is to build a business you can sell, without TENACITY, you simply won’t have the … Continue reading
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